Deep Dive Into The Brand Called Orire

Imagine being able to say the Duchess of Sussex has worn a design from your brand. Orire doesn’t need to have those dreams, for they’ve already come true. Orire could be considered a newer brand, having been established in 2021, and like most modern-day brands, they take pride in sustainability. Most of their products are produced in small batches in their Lagos studio; one of their main aims is to reduce harm through their production process.

Duchess of Sussex, Meghan Markle, wearing the Dire Dress from Orire

The Duchess’s choice to wear Orire made the headlines for a week, the bright red design a contrast from her usual neutral colours, which put Orire at the forefront of multiple major news publications. It’s crazy how one can become an internet sensation in the blink of an eye. 

The Dire dress might be the one that got them the most buzz, but it doesn’t mean they weren’t already talked about prior. 

Essence has highlighted the brand multiple times and included them in an article that recaps their favourite moments from New York Fashion Week FW25.

Clover dress from Orire

Their Clover dress and Amber abaya come in a stunning silk fabric that looked breathable and sleek when it was sent down the runway at last year's Lagos fashion week.

Their “Everyday Is a School Day (EDIASD)”  collection features indigo dyed patterns on bohemian style halter dresses, which was an ode to artisanal textile practices.

EDIASD Collection from Orire

Orire’s designs embody femininity effortlessly. If consumers had to pick their favourite pieces, I think the dyed looks would come in first place, but all the designs are exceptional, and they all come with stories. Each campaign places you in the designer's head when she created them. 

The average Orire woman doesn’t need you to tell her she looks good; the feeling she gets once an outfit from their line is placed on her body is enough. 

Orire Aleshinloye’s work is refreshing to see come together; she has a very promising future on a larger scale, but with Lagos Fashion Week just around the corner, we can only hope a new collection is on the horizon.