Iamisigo Is On Everyone’s Lips
Iamisigo SS26 Copenhagen Fashion Week
Bubu Ogisi is a force to be reckoned with, and she won’t let the world forget it. The Lagos-based designer, who has a knack for evoking emotions of self and belonging through maximalist designs, recently stormed Copenhagen Fashion Week and was the talk of the town for weeks.
Her brand, Iamisigo, was founded in 2009 and began as an Independent brand before its rebrand in 2013, where it was converted to a wearable art brand based in Nigeria, Ghana, and Kenya.
The designer is passionate about preserving African cultures, which she achieves by incorporating textiles created by artisans across the continent into her collections. The boldness of her designs makes you want to explore all the different regions she could have drawn inspiration from, and her work extends to her space. In an interview for ColorsXEditorial in 2022, the interviewer described Ogisis’ studio as “A sensory assault in the most beguilling kind.” She replied by saying she liked the exchange of energies, and the space was co-designed by her son, who was four at the time. Everything about the designer and fashion house is intentional, down to their website.
Iamisigo SS25
Ogisi, who is a graduate of the École Supérieure des Art et Technique de la Mode (ESMOD), is no stranger to the Western scene. She decided to take that knowledge, mix it with heritage, and change the narrative of how the average African should look, and she’s been doing it brilliantly for over twelve years.
Her Spring 2026 collection at Copenhagen Fashion Week made history by becoming the first African brand to showcase at the event, marking a significant year for the brand, as it had won the Zalando Visionary award earlier in the year. Ogisi is here to make a statement about representing her culture, and she has been successful in every aspect. Her aim for this debut was to put on an unforgettable showcase, one that would forever hold space within Copenhagen Fashion Week.
Iamisigo SS26 Copenhagen Fashion Week
The rebrand was the best thing for Ogisi’s brand, and the direction she took after it was indeed fitting. How else does one describe her raffia pieces that vibrate or the glass-sculptured bags but as art? Their wearability is simply a bonus.